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WTF Is Email Marketing?
Self-Paced Course

WTF Is
Email Marketing?

A straightforward, practical course that teaches you how to use email marketing to build trust, deepen connection, and create stability in your online business.

Get Instant Access $97 $68 Cyber Monday: 30% off
WTF Is Email Marketing Hero Image
Format Self-Paced Course
Focus Email Marketing Fundamentals
Result A Sustainable Email Strategy
Access Instant & Lifetime
Length 60 minutes • One sitting
No Fluff   •   Practical Strategy   •   Real Connection   •   No Brochacho Marketing   •   No Gimmicks   •   Clear, Doable Steps   •   Relationship-Driven Sales   •   No Algorithm Chasing   •   No Fluff   •   Practical Strategy   •   Real Connection   •   No Brochacho Marketing   •   No Gimmicks   •   Clear, Doable Steps   •   Relationship-Driven Sales   •   No Algorithm Chasing   •  
01

The Course
at a Glance

Email marketing is one of the most reliable tools you can use to future-proof your business. Social platforms shift constantly, but your email list remains a direct connection to the people who want to hear from you.

This course gives you the knowledge and systems you need to build, nurture, and communicate with your audience in a way that feels genuine, simple, and sustainable.

Complete it in an hour (seriously)

Short, sweet, and to the point. Knock out the entire course before your coffee cools off.

02

Who
It’s For

Health and fitness professionals, online coaches, and creators who:

Are ready to stop chasing the algorithm and start building something they own.
Care about serving their people well and selling in a way that feels aligned.
Know email matters, but feel stuck on what to write and how to organize it.
If you’re ready to create an email strategy you trust, this was built for you.
Why Email Marketing Matters
Your email list is one of the few channels you truly own.
It’s how you stay connected, serve, and sell on your own terms.

It’s insulated from algorithm changes, platform outages, and shifting trends. Emails land directly in your reader’s inbox, giving you a reliable way to build trust, deepen connection, and generate long-term sales.

CLARITY → CONSISTENCY → CONNECTION → STEADY SALES
03

What
You’ll Learn

A full walkthrough of the fundamentals, written in clear, approachable language:

âś“ Getting Started: What email marketing is, why it matters, and how to choose a provider.
âś“ Growing Your List: Simple, permission-based ways to collect emails, create lead magnets people actually use, and integrate email capture into your existing flow.
âś“ Writing Emails: What to write, how often to send, how to keep things personal and conversational, and how to increase open rates by focusing on value and relevance.
âś“ Selling Through Email: How to sell by solving problems, two simple sales email styles, and how to identify and follow up with people who show interest.
âś“ Tools & Advanced Features: Introduction to tagging and segmenting, welcome sequences, basic automations

Everything is designed to help you develop a skill you can use for years.

04

What Makes
This Different

EMAIL, MINUS THE MANIPULATION

You don’t need complicated funnels, pushy tactics, or a maze of automations to make email work.

  • • No complicated funnels
  • • No pushy tactics
  • • No unnecessary tech
  • • No templates that make your emails sound robotic

Instead, you get a practical framework for building genuine, relationship-driven communication—the kind that leads to trust, referrals, and long-term sales.

05

What’s
Included

Everything you need to build, write, and run an email strategy you can actually maintain:

âś“ Full self-paced course you can move through on your own timeline
âś“ Step-by-step guidance for each phase of email marketing
âś“ Real examples for clarity
âś“ Instant access upon purchase
âś“ Lifetime access
06

A Look
Inside

NO SECRETS HERE. TAKE A LOOK UNDER THE HOOD.

The Investment

$97 $68
Cyber Monday: 30% Off

One-time payment. No 37-email funnel attached. Just a clear, grounded course you can return to whenever you need.

Get WTF Is Email Marketing
Shanté Cofield

Meet the Maestro

I help health and fitness professionals, online coaches, and creators build businesses rooted in clarity, consistency, and real connection.

I’ve sent thousands of emails, launched countless offers, and learned what actually works when it comes to writing to your people in a way that feels good and still sells. WTF Is Email Marketing distills those lessons into a clear, doable system you can make your own.