FREE Training!

Foundations and Fundamentals for Starting an Online Business

A FREE 90-minute training for health and fitness professionals looking to move into the online space that covers:

  • Exact steps for how to get started and what to focus on
  • Specific recommendations for what you’ll need when it comes to tech + software
  • Realistic expectations for timelines and outcomes

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Allow Me to Cut to the Chase:

There are hundreds of online business coaches out there, all claiming that their way is the best and only way, which is exactly why you're even reading this registration page in the first place: You don't know who to believe, you don't know where to start, and you're currently doing a whole lot of nothing.

I created this free training for all my health and fitness pros who have been thinking about venturing into the online space and are simply looking for someone who they trust to tell them EXACTLY how to get started.

If that's you, I gotchu.

Get the Training! 

Here's What to Expect:

The Format:

The free 90-minute training is delivered in an on-demand format and has been broken down into 22 chapters that you can navigate through as you see fit (though I promise you it's worth it to watch it straight through from beginning to end!). There is also a free supplemental 30 minute Q+A video that you can access. Once you register, you'll receive a confirmation email with a unique link to watch the training. The link never expires, and you can watch the training as many times as you like.

The Why:

This free training is 90 minutes as opposed to my usual 2+ hours precisely because this is an introduction to the foundations and fundamentals. This shit is NOT complex. The same way we preach the importance of the basics to our clients, I’m here to teach you their online business equivalents.

The Promise:

My promise is that you will walk away with a clear understanding of where to start, what to focus on, what you’ll need, and what to expect should you decide to venture into the online space.

What You Will Learn:

  • Which social media platforms to focus on in order to build an audience
  • What software and tech you actually need in order to get started (website, email, scheduler, etc.)
  • What the heck all that LLC, S-corp, sole prop talk is about and what you actually need to know
  • What specific tasks to focus on when you're first starting and in what order (it's not building a funnel 🙄)
  • How much time to dedicate when you're first starting and as you grow
  • What your first offer should be, how to price it, and when you should even consider launching it (spoiler, it probably shouldn't be a course and definitely shouldn't be a membership)
  • Realistic timeframes and timelines for progress (How long until you make money?!?)
  • Specific resources for your legal and financial questions
  • When it makes sense to hire a coach 

Get the Training!

In Case You Have No Idea Who I Am:

Hi! I'm the Maestro, aka Dr. C. Shanté Cofield. I'm a physical therapist by trade, an entrepreneur by choice, and while I’m well known for Instagram, my expertise lies in helping health and fitness pros build profitable online personal brands.

My business coaching focuses on content creation, organic growth, and brand strategy, with an overall approach based in transparency, integrity, and sustainability. In my 9+ years in the online space I’ve helped thousands of individuals establish their online presence, grow their online businesses, and do so in a way that works for them.

I’ve got a penchant for marketing and messaging, I believe there is a better way to do online business, and I can say with full certainty that MOAR you is better.

FAQs:

What People are Saying:

Noelle Santorel, PhD - Clinical Psychologist

WOW! This training had me hanging on the entire time (and I listened to the recording and the training was so good I didn't just listen to 10 minutes an quit..I was hanging onto every word). I have recently started my instagram/digital presence and have been thinking about what do I do NOW, NEXT, etc. I started an account, I am full in terms of 1:1 availability IRL so what is next? This training (I still can't believe it was free?!?!) was so incredbiliy grounding and helpful. I love the Maestros matter of fact way of teaching, her free resources, and her clear directives. It feels good to hear someone say 'just do this.' This was exactly the help I needed. And although you weren't selling anything...you better believe I'll be buying when I am ready for the next step. All the thanks!!!

Dr. Nikki Berner, PT, DPT - Pelvic Floor Physical Therapist

I have been dabbling with the idea of expanding in to the online space for quite some time but I know it isn’t nearly as easy as folks on IG make it seem. Shanté’s resources are honest, informative, and no BS when it comes to the ins and outs of starting an online business so that you can make an informed decision if it’s a good fit. After Shanté’s trainings, you will leave with actionable next steps, a sense of motivation, and some sore cheeks from laughing. 10/10 worth your time.

Coach Kimmie - Trauma Informed Movement Coach

Long time fan, first time attendee! What an excellent, straightforward, useful course. Exactly what I was hoping for and needed. Zero 'sales pitch', highly functional information, and an authentic personality ~ HELL YES! Thanks so much, Maestro...

Chantal Goneau - Physiotherapist, Fitness Coach

The amount of info out there about how to build your online business is so overwhelming! The Maestro's approach is clear, simple, direct, honest and reassuring. F&F training was a great overview.

Robyn Phillips - Online Health and Fitness Coach, Personal Trainer/CrossFit Coach

I've been following The Maestro for a few years now and love her forthright, no BS attitude. She shoots from the hip and tells it as it is. I saw her free training advertised and was like, I'm in - this is for me! But I'm based in South Africa so couldn't attend the live training (1:30am is not a productive time for me) so finally caught the replay today. I have been in the online coaching space for over a year now, but what she covered in the training really helped fill in some of the gaps for me and also reinforced I am on the right track. It was super simple advice, set out in an easy to follow way and I'm so grateful I actually found then time to watch the replay. Thanks for the encouragement, Maestro, and for putting this out into the world for free. I have a much clearer vision of what I need to do going forward.

Getting started in the online space is easier than you think. Lemme show you.

It's 100% free. What do you have to lose?